Amstel Light \ PR Stunt
CALVES LIKE PHIL’S
Leg Day is a hot button topic among workout enthusiasts. Phil’s Calves are a hot button topic among golf enthusiasts. Beer is sometimes a hot button topic among men of a certain age. So what if you could get Calve’s Like Phil Mickelson and drink beer from them too? Amstel Light, in partnership with their spokesperson Phil Mickelson, decided to help one lucky fan do just that on one particular Leg Day in the summer.
YOU TOO, CAN HAVE CALVES LIKE PHIL
Phil is known for two things: golf and his extremely chiseled calves. Seriously. His calves are internet famous. So naturally, we made a set of handblown artisan drinking vessels in the shape of his exquisite calves.
THE ULTIMATE CALF FLEX
Then we went to the internet on “leg day” which is Monday apparently, and challenged fans to show us their best flex in order to win the set.
A PAIR OF CALF-SHAPED DRINKING VESSELS
After a (week) long search for the greatest calves on the internet that could possibly rival Phil’s, we finally selected a pair worthy of sharing matching beer steins with Phil Mickelson. Now these bad boys live somewhere in the midwest.
THE CASE STUDY
Directors Brian Aldridge
Creative Director Josh Leutz & Luke Oeth
Copywriter Megan Winterhalter & Ian Fairbrother
Art Director Steph Hayden
Producer Charlie Wolf & Henni Iwarsson
Special Thanks To Hans Hansen for carrying the glasses on a plane and overseeing the edit and shoot under extraordinary circumstances