Culligan Water \ Golden Globes Moment
AS YOU WISH
To reintroduce Culligan Water to the world, we used one of the biggest moments of the year: The Golden Globes. With this opportunity we could reach our demographic with an insiders reference to one of the greatest cult films of all-time. Furthermore, 2017 marked the 30 year anniversary of the Princess Bride, which means that the movie would be fresh in everyones minds, and everyone would know that "as you wish" means "I love you". Just as we love our people.
Movie fans know Carey Elwes as Wesley, AKA The Dread Pirate Roberts from the movie. In real life he is now a father 30 years later. Cary, proud of his role in the film, has a home filled with Princess Bride memorabilia, and plays into his old character every chance he gets. Like all good fathers, Cary wants to provide the best for his children. And when his daughter asks for things around the home, Cary can’t help but repeat his most famous line from his most famous movie. “As you wish.” Which is soon followed by his providing Culligan Water as the answer.
Director Abteen Bagheri
Editor Paul Martinez
Colorist Mark Gethin
Creative Directors R. Utzinger, J. Bottenus
Copywriter Megan Winterhalter
Art Director Steph Hayden
Motion Graphics Timber
Producer Andrew Koningen
CCO Jeff Kling