Your Whole Home Drinks
Your Whole Home Drinks
Your Whole Home Drinks
client
client
client
Culligan Water
Culligan Water
Culligan Water
Project Type
Project Type
Project Type
Brand Re-Launch
Brand Re-Launch
Brand Re-Launch
category
category
category
Service
Service
Service
Most people only think of their drinking water, if they think about their homes water at all. We decided to help people reconsider all the ways water touches their life. With the insight that what people won't do for themselves, they'll do for the people they love, we created our national TV campaign that reframes water throughout the whole home as the most important thing you can give to your people.
Most people only think of their drinking water, if they think about their homes water at all. We decided to help people reconsider all the ways water touches their life. With the insight that what people won't do for themselves, they'll do for the people they love, we created our national TV campaign that reframes water throughout the whole home as the most important thing you can give to your people.
PROJECT COMING SOON
PROJECT COMING SOON
YOU 
COULD GIVE YOUR PEOPLE 
CULLIGAN 
WATER
YOU COULD GIVE YOUR PEOPLE CULLIGAN WATER
YOU COULD GIVE YOUR PEOPLE CULLIGAN WATER
Challenge: Create a unified visual system that would elevate Culligan's brand aesthetic, introduce their new tagline and mark, communicate the emotional connection between water and family, and provide flexibility for their diverse dealer network.
Challenge: Create a unified visual system that would elevate Culligan's brand aesthetic, introduce their new tagline and mark, communicate the emotional connection between water and family, and provide flexibility for their diverse dealer network.
Solution: Developed a modular identity and photography system that could be easily customized across multiple formats (mailers, doorhangers, letterheads, etc.). This approach allowed us to create 8 core print ads with interchangeable headlines that dealers could adapt to their specific needs. The modular system scaled into hundreds of customized dealer assets, providing both brand consistency and local flexibility across Culligan's network.
Solution: Developed a modular identity and photography system that could be easily customized across multiple formats (mailers, doorhangers, letterheads, etc.). This approach allowed us to create 8 core print ads with interchangeable headlines that dealers could adapt to their specific needs. The modular system scaled into hundreds of customized dealer assets, providing both brand consistency and local flexibility across Culligan's network.
Logo Typographers Nathan Hinz, Nick Tweedie
Photographer Jason Nocito
Designer Meredith Oberg
Logo Typographers Nathan Hinz, Nick Tweedie
Photographer Jason Nocito
Designer Meredith Oberg
CDs Jason Bottenus,, Rick Utzinger
Art Director/Designer Steph Hayden
Copywriter Megan Winterhalter
CDs Jason Bottenus,, Rick Utzinger
Art Director/Designer Steph Hayden
Copywriter Megan Winterhalter
Studio Eric Zarnoth
Producer Andrew Koningen
CCO Jeff Kling
Director // Abteen Bagheri
Editor // Paul Martinez
Colorist // Mark Gethin
Creative Directors // R. Utzinger, J. Bottenus
Copywriter // Megan Winterhalter
Art Director // Steph Hayden
Studio Eric Zarnoth
Producer Andrew Koningen
CCO Jeff Kling
- THE WORKSEE MORE
- 🡯 SEE MORE 🡮THE WORK TM
Calve's Like Phil Mickelson
Amstel Light
Calve's Like Phil Mickelson
Amstel Light
Calve's Like Phil Mickelson
Amstel Light
Undoing the Impact
Subaru
Undoing the Impact
Subaru
Undoing the Impact
Subaru