Vital Proteins collagen peptides is most effective when you take 4 tablespoons or 20 grams daily. After the removal of our plastic scoops as part of our B-Corp initiative to reduce plastic waste, we needed a quick way to remind our audience of our serving size for best results. Coincidentally, there is an entire holiday dedicated to 4/20. Which, we presume, is very innocently a holiday dedicated to reminding folks how much collagen they should be taking. Another fun fact: collagen is most frequently taken in the morning in your favorite morning coffee, tea, or smoothie. Enter The Wake and Take Kit. A bundle we launched on 4/20 designed specifically to help you wake and take your collagen every morning.