All For Weird, Just Not in Food
All For Weird, Just Not in Food
All For Weird, Just Not in Food
client
client
client
Horizon Organic
Horizon Organic
Horizon Organic
Project Type
Project Type
Project Type
Brand Campaign
Brand Campaign
Brand Campaign
category
category
category
CPG / Food & Beverage
CPG / Food & Beverage
CPG / Food & Beverage
To launch Horizon's plethora of snacks and dairy projects, we wanted to connect our Organic promise to our greatest reason to believe: Kids. Kids are our gold standard, and are the reason why we do what we do. So when we had to connect our Organic story to kids, it was simple. Kids are so wonderfully weird, that they don't need anything extra weird in their food. Grow The Kids!
To launch Horizon's plethora of snacks and dairy projects, we wanted to connect our Organic promise to our greatest reason to believe: Kids. Kids are our gold standard, and are the reason why we do what we do. So when we had to connect our Organic story to kids, it was simple. Kids are so wonderfully weird, that they don't need anything extra weird in their food. Grow The Kids!
KIDS ARE WHY WE DO, WHAT WE DO, HOW 
WE DO IT. SO WE MADE IT 
OUR MISSION TO BE AN ALLY 
TO PARENTS.
KIDS ARE WHY WE DO, WHAT WE DO, HOW WE DO IT. SO WE MADE IT OUR MISSION TO BE AN ALLY TO PARENTS.
KIDS ARE WHY WE DO, WHAT WE DO, HOW WE DO IT. SO WE MADE IT OUR MISSION TO BE AN ALLY TO PARENTS.
llustrator Jeff Canham
As part of our Grow The Kids brand work, we launched small with a digital experience that positioned Horizon Organic as an ally to parents in all things parenting. We proposed creating Urban Pastures, a simple tool for parents to easily find things to do with their kids no matter where they are, what the weather, or time of day. The simple swipe-able suggestion mobile experience aggregated various APIs to pull in kid appropriate suggestions related to your location, curating the suggestions based on interests, availability, time of day, and weather.
As part of our Grow The Kids brand work, we launched small with a digital experience that positioned Horizon Organic as an ally to parents in all things parenting. We proposed creating Urban Pastures, a simple tool for parents to easily find things to do with their kids no matter where they are, what the weather, or time of day. The simple swipe-able suggestion mobile experience aggregated various APIs to pull in kid appropriate suggestions related to your location, curating the suggestions based on interests, availability, time of day, and weather.
Production & Design RESN
Director // Ayse Altinok @ Biscuit
Editor // Paul Martinez @ Arcade
Colorist // Mark Gethin @ The Mill
Creative Directors // R. Utzinger, J. Bottenus
Copywriter // Megan Winterhalter
Art Director // Steph Hayden
Mix // Lime Studios
Producer // Andrew Koningen
CCO // Jeff Kling
- THE WORKSEE MORE
- ↓ SEE MORE ↓THE WORK TM
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