All For Weird, Just Not in Food

All For Weird, Just Not in Food

All For Weird, Just Not in Food

client

client

client

Horizon Organic

Horizon Organic

Horizon Organic

Project Type

Project Type

Project Type

Brand Campaign

Brand Campaign

Brand Campaign

category

category

category

CPG / Food & Beverage

CPG / Food & Beverage

CPG / Food & Beverage

OVERVIEWTHE DETAILS
OVERVIEWTHE DETAILS

To launch Horizon's plethora of snacks and dairy projects, we wanted to connect our Organic promise to our greatest reason to believe: Kids. Kids are our gold standard, and are the reason why we do what we do. So when we had to connect our Organic story to kids, it was simple. Kids are so wonderfully weird, that they don't need anything extra weird in their food. Grow The Kids!

To launch Horizon's plethora of snacks and dairy projects, we wanted to connect our Organic promise to our greatest reason to believe: Kids. Kids are our gold standard, and are the reason why we do what we do. So when we had to connect our Organic story to kids, it was simple. Kids are so wonderfully weird, that they don't need anything extra weird in their food. Grow The Kids!

Grow The Kids

:30

Mac

:15

Milk

:15

PROJECT COMING SOON

PROJECT COMING SOON

inline-0 KIDS ARE WHY WE DO, WHAT WE inline-1 DO, HOW inline-2 WE DO IT. SO WE MADE IT inline-3 OUR MISSION TO BE AN ALLY inline-4 TO PARENTS.

inline-0 KIDS ARE WHY WE DO, WHAT WE inline-1 DO, HOW inline-2 WE DO IT. SO WE MADE IT inline-3 OUR MISSION TO BE AN ALLY inline-4 TO PARENTS.

inline-0 KIDS ARE WHY WE DO, WHAT WE inline-1 DO, HOW inline-2 WE DO IT. SO WE MADE IT inline-3 OUR MISSION TO BE AN ALLY inline-4 TO PARENTS.

llustrator Jeff Canham

APP DESIGNALLY TO PARENTS
APP DESIGNALLY TO PARENTS

As part of our Grow The Kids brand work, we launched small with a digital experience that positioned Horizon Organic as an ally to parents in all things parenting. We proposed creating Urban Pastures, a simple tool for parents to easily find things to do with their kids no matter where they are, what the weather, or time of day. The simple swipe-able suggestion mobile experience aggregated various APIs to pull in kid appropriate suggestions related to your location, curating the suggestions based on interests, availability, time of day, and weather.

MAGIC MAKERSTHE CREDITS
MAGIC MAKERSTHE CREDITS

Director // Ayse Altinok @ Biscuit

Editor // Paul Martinez @ Arcade

Colorist // Mark Gethin @ The Mill

Creative Directors // R. Utzinger, J. Bottenus

Copywriter // Megan Winterhalter

Art Director // Steph Hayden

Mix // Lime Studios

Producer // Andrew Koningen

CCO // Jeff Kling

  • THE WORKSEE MORE
  • 🡯 SEE MORE 🡮THE WORK TM

Love Making Memories

Subaru

Love Making Memories

Subaru

Love Making Memories

Subaru

4/20 Wake & Take Kit

Vital Proteins

4/20 Wake & Take Kit

Vital Proteins

4/20 Wake & Take Kit

Vital Proteins