The Fannequin
The Fannequin
The Fannequin
client
client
client
Big Ten Network
Big Ten Network
Big Ten Network
Project Type
Project Type
Project Type
Activation & PR
Activation & PR
Activation & PR
category
category
category
Sports & Entertainment
Sports & Entertainment
Sports & Entertainment



Big Ten Network is up against some heavy sports networks for tune-in. Especially for its newest show, BTN Tailgate. While BTN doesn't have the same scope as its competitors, it does have one thing on its side: Big Ten fans, the most loyal fans in all the leagues. Luckily, the Big Ten Network is also nimble enough to pay attention to all those fans. Meet the Fannequin. Standing 7-feet-5-inches tall and dressed in proper tailgate attire, Fannequin will hold the signs of fans who couldn’t make it to the game. Fans simply text their game-day sign idea to the Fannequin Bot (24410) and choose their team. The best sign submissions will be held by the Fannequin on live TV during the show.
Big Ten Network is up against some heavy sports networks for tune-in. Especially for its newest show, BTN Tailgate. While BTN doesn't have the same scope as its competitors, it does have one thing on its side: Big Ten fans, the most loyal fans in all the leagues. Luckily, the Big Ten Network is also nimble enough to pay attention to all those fans. Meet the Fannequin. Standing 7-feet-5-inches tall and dressed in proper tailgate attire, Fannequin will hold the signs of fans who couldn’t make it to the game. Fans simply text their game-day sign idea to the Fannequin Bot (24410) and choose their team. The best sign submissions will be held by the Fannequin on live TV during the show.
PROJECT COMING SOON
PROJECT COMING SOON
Copywriter // Megan Winterhalter
Art Director // Steph Hayden
Text Bot Developer // Kla Haek
Producer // Nat Dahl
Fannequin Builder // MNFX
Production // Ken Friberg & Kristin Langerud
- THE WORKSEE MORE
- 🡯 SEE MORE 🡮THE WORK TM