The World Cup unsurprisingly draws significant interest across media channels (it was among the biggest events in social media history) and KAYAK users over-index for Soccer interest. With Team USA not qualifying for the tournament, there were lots of fans looking for a new team to root for. Knowing this, we brought this idea to KAYAK in a 48-hr special turn around project pitch, and convinced them that they deserved a voice in the conversation. From video to tool to contest, we were on a mission to show Americans that just because the US team had to stay home, didn’t mean the fans had to.