People use the “save button” on Tik Tok and Instagram to catalogue videos and posts they want to try later. However, people rarely look back to do those things, leaving the saved folder full of stuff our audience loves but never actually does.

So for the launch of the Subaru Impreza, we helped Subaru's youngest target demographic bridge the gap between online inspiration and real-life action and actually DO what they saved with the help of an Impreza. We kicked off the series with a partnership with Buzzfeed Studios to inspire our audience with a motivation speech that could rival Tony Robbins.