Calve's Like Phil Mickelson

Calve's Like Phil Mickelson

Calve's Like Phil Mickelson

client

client

client

Amstel Light

Amstel Light

Amstel Light

Project Type

Project Type

Project Type

Social Stunt & PR

Social Stunt & PR

Social Stunt & PR

category

category

category

Alcohol

Alcohol

Alcohol

OVERVIEWTHE DETAILS
OVERVIEWTHE DETAILS

Leg Day is a hot button topic among workout enthusiasts. Phil’s Calves are a hot button topic among golf enthusiasts. Beer is sometimes a hot button topic among men of a certain age. So what if you could get Calve’s Like Phil Mickelson and drink beer from them too? Amstel Light, in partnership with their spokesperson Phil Mickelson, decided to help one lucky fan do just that on one particular Leg Day in the summer.

Leg Day is a hot button topic among workout enthusiasts. Phil’s Calves are a hot button topic among golf enthusiasts. Beer is sometimes a hot button topic among men of a certain age. So what if you could get Calve’s Like Phil Mickelson and drink beer from them too? Amstel Light, in partnership with their spokesperson Phil Mickelson, decided to help one lucky fan do just that on one particular Leg Day in the summer.

PROJECT COMING SOON

PROJECT COMING SOON

YOU inline-0 TOO, CAN HAVE inline-1 CALVE'S LIKE inline-2 PHIL MICKELSON.

YOU inline-0 TOO, CAN HAVE inline-1 CALVE'S LIKE inline-2 PHIL MICKELSON.

YOU inline-0 TOO, CAN HAVE inline-1 CALVE'S LIKE inline-2 PHIL MICKELSON.

Phil is known for two things: golf and his extremely chiseled calves. Seriously. His calves are internet famous. So naturally, we made a set of handblown artisan drinking vessels in the shape of his exquisite leg muscles.

Phil is known for two things: golf and his extremely chiseled calves. Seriously. His calves are internet famous. So naturally, we made a set of handblown artisan drinking vessels in the shape of his exquisite leg muscles.

THE ULTIMATE FLEX.

THE ULTIMATE FLEX.

THE ULTIMATE FLEX.

We went to the internet on “leg day” which is Monday apparently, and challenged fans to show us their best flex in order to win the set.

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CALF-SHAPED DRINKING VESSEL WINNERS.

CALF-SHAPED DRINKING VESSEL WINNERS.

CALF-SHAPED DRINKING VESSEL WINNERS.

After a (week) long search for the greatest calves on the internet that could possibly rival Phil’s, we finally selected a pair worthy of sharing matching beer steins with Phil Mickelson. Now these bad boys live somewhere in the midwest.

WE SENT THE WINNER THEIR WELL-EARNED CALF-SHAPED DRINKING VESSEL IN THIS HANDSOME COLLECTORS BOX. WITH A REMINDER TO SHARE WITH FRIENDS.

WE SENT THE WINNER THEIR WELL-EARNED CALF-SHAPED DRINKING VESSEL IN THIS HANDSOME COLLECTORS BOX. WITH A REMINDER TO SHARE WITH FRIENDS.

WE SENT THE WINNER THEIR WELL-EARNED CALF-SHAPED DRINKING VESSEL IN THIS HANDSOME COLLECTORS BOX. WITH A REMINDER TO SHARE WITH FRIENDS.

MAGIC MAKERSTHE CREDITS
MAGIC MAKERSTHE CREDITS

Directors // Brian Aldridge

Creative Director // Josh Leutz

Copywriter // Megan Winterhalter & Ian Fairbrother

Art Director // Steph Hayden

Producer // Charlie Wolf & Henni Iwarsson

Special Thanks To Hans Hansen for carrying the glasses on a plane

  • THE WORKSEE MORE
  • 🡯 SEE MORE 🡮THE WORK TM

Do What You Saved

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Do What You Saved

Subaru

Do What You Saved

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Your Whole Home Drinks

Culligan Water

Your Whole Home Drinks

Culligan Water

Your Whole Home Drinks

Culligan Water