Horizon Organic \ Digital Activation
URBAN PASTURES
As part of our Grow The Kids brand work, we launched small with a digital experience that positioned Horizon Organic as an ally to parents in all things parenting. We proposed creating Urban Pastures, a simple tool for parents to easily find things to do with their kids no matter where they are, what the weather, or time of day. The simple swipe-able suggestion mobile experience aggregated various APIs to pull in kid appropriate suggestions related to your location, curating the suggestions based on interests, availability, time of day, and weather.
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Copywriter Megan Winterhalter
Art Director Steph Hayden
Producer Kevin Johnston
CCO Jeff Kling
Production Company RESN
Creative Director Jason Bottenus