Subaru \ Outback Onyx Launch
WHERE THE HEART IS
In 2020 Subaru released its most rugged Outback to date: the Onyx addition. To celebrate the go-anywhere capability of the new Outback, we tapped into Subaru’s long-standing relationship with the National Parks in a long-form broadcast anthem. Additionally, we made short humorous :15s spots to showcase the Outback’s all-new features.
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:15 FEATURE HIGHLIGHTS
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Director John Hillcoat/Clay Weiner
Editor Conor O’Neill/Pete Koob
Colorist Mark Gethin/Dave Hussey
Executive Creative Director Randy Hughes
Copywriter Megan Winterhalter
Art Director Steph Hayden
Mix/Finishing Sisterboss/Volt
Producer Brynn Hausman/Henni Iwarsson
CCO Marty Senn