Subaru \ The Share the Love Event 2018
THE FACE OF LOVE
Every year, Subaru puts on their holiday philanthropic sales event, The Share The Love Event, where $250 from each car purchased goes towards one of four charities chosen by the owner. We built each spot to culminate on the face of the person who is affected by the charitable donation. In 2018 we generated the highest record number of cars sold during the event to date. Dinner Date also ranked at #5 in terms of audience sentiment across all Subaru spots of all time, with the remaining spots significantly above average for positive sentiment lift when compared to Subaru's long history. Which is a long one.
Director Lisa Gunning
Editor Devon Bradbury
Colorist Dave Hussey
Executive Creative Director Randy Hughes
Copywriter Megan Winterhalter
Art Director Steph Hayden
Mix/Finishing Sisterboss/Volt
Producer John Mielke
CCO Marty Senn