Subaru \ Outback Onyx Launch

WHERE THE HEART IS

In 2020 Subaru released its most rugged Outback to date: the Onyx addition. To celebrate the go-anywhere capability of the new Outback, we tapped into Subaru’s long-standing relationship with the National Parks in a long-form broadcast anthem. Additionally, we made short humorous :15s spots to showcase the Outback’s all-new features.


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:15 FEATURE HIGHLIGHTS

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Director John Hillcoat/Clay Weiner

Editor Conor O’Neill/Pete Koob

Colorist Mark Gethin/Dave Hussey

Executive Creative Director Randy Hughes

Copywriter Megan Winterhalter

Art Director Steph Hayden

Mix/Finishing Sisterboss/Volt

Producer Brynn Hausman/Henni Iwarsson

CCO Marty Senn

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