Subaru \ The Share the Love Event 2018

THE FACE OF LOVE

 Every year, Subaru puts on their holiday philanthropic sales event, The Share The Love Event, where $250 from each car purchased goes towards one of four charities chosen by the owner. We built each spot to culminate on the face of the person who is affected by the charitable donation. In 2018 we generated the highest record number of cars sold during the event to date. Dinner Date also ranked at #5 in terms of audience sentiment across all Subaru spots of all time, with the remaining spots significantly above average for positive sentiment lift when compared to Subaru's long history. Which is a long one.

Director Lisa Gunning

Editor Devon Bradbury

Colorist Dave Hussey

Executive Creative Director Randy Hughes

Copywriter Megan Winterhalter

Art Director Steph Hayden

Mix/Finishing Sisterboss/Volt

Producer John Mielke

CCO Marty Senn

Previous
Previous

More Than a Donation Subaru

Next
Next

Outback Onyx Launch Subaru