To know me is to know my deep deep nerdy love of the Earth. To ease my climate anxiety, I often try to put my powers of creation toward good by shining a light on current environmental issues. This project is a few years old, and while the plastic conversation isn’t a new one, it is certainly a prevalent one. This short branding exercise is one part of a larger project surrounding the eventual PR crisis and rebranding of our planet in the age of plastic.