Once upon a time I had the brilliant and entirely unique idea to open an online shop and drop-ship graphic apparel. The concept was simple: make radical tenderness cool. So I got to work designing some graphics, putting them on clothing, and setting up shop. I even sold a few things to some strangers across the world. The shop is now retired. And yes, I did repurpose the logo for my own personal branding. I liked it and didn’t want to see it fade away into oblivion. Efficiency.