In 2024 Vital Proteins made a huge change to our packaging in order to live our promise as a B Corp certified company. We decided to transition from plastic containers into a paperboard tub, reducing over 1800 metric tons of plastic from circulation. But we had two big communication problems. 1) People viewed the paperboard transition as switching to a cheaper and less durable material, not able to stand up to daily life. 2) No one understood just how big of an impact this switch would have on plastic reduction. 1800 didn’t seem like a very big number, after all. Our campaign helped change those perceptions.