Fallon's media department was tasked with getting attention for TruTv's Billy On The Street show premiere. I was lucky enough to help. We decided to make giant murals across NYC that had Billy's face yelling at the plebians of NYC below. We used his iconic microphone and cord to create a direct line connection between the city, TruTV, and Billy himself. We wanted to capture his over-the-top persona as much as possible, and his larger-than-life presence on the streets of NYC.