Fashion has long been at the epicenter of the conversation surrounding ethical and sustainable production methods across the globe. Embracing the truly transparent sustainability which Organic by John Patrick holds at its core, we created an industry initiative allowing consumers to easily and reliably see exactly where and by whom their clothing is produced.
John Patrick wanted to showcase their commitment to Organic sustainability, so instead of a traditional ad, we conceived of a brand promise. We believed Organic by John Patrick could showcase their commitment to organic and sustainable fashion by leading the charge across the Fashion industry for increased transparency in the who, what, when, and how's of their clothing manufacturing. By creating increased transparency in the fashion industry, we could give consumers back their power of choice, and encourage manufacturers across the globe to adjust their practices for a more sustainable Earth.