I worked a lot on taxes my first year at Fallon. I learned a lot about probably the most boring topic on the planet, but now I'm really really good at getting the maximum refunds.
H&R Block gave away $1000 to 1000 people every day for 32 days in the beginning of the 2016 tax season. The only problem, was that people didn't know it was real. In the age of the internet, everyone was a skeptic. So we set up a security camera in a money vault with Richard, the HRB spokesperson, and let people take a peek into the very real amounts of cash they could win. The moments were awkward, sorta funny, but mostly just helped convince people that there were piles of cash just waiting for them in a vault somewhere.
H&R Block needed a quick and concise spot for their Emerald Advance offer, which gives people an advance on their tax refund, just in time for the Holidays. Using H&R Blocks branding, we created a modular depiction of the holidays to let people know that H&R Block can help when it's that time of year, months before tax season even hits.