Most people only think of their drinking water, if they think about their homes water at all. We wanted to force people to reconsider all the ways water touches ones life. Keeping in mind that what people won't do for themselves, they'll always do for the people they love, we created our national TV campaign that reframes water throughout the whole home as the most important thing you can give to all of your people.


In order to reframe the impact water has on your whole home, we had to force people to consider that its more than just your body that drinks. So does your hair, your skin, your lemonade, and that linguini your kid is slurping on. Your whole home drinks and so does everything in it. We created an anthem 30 that explicitly forces this consideration and a rotation of four 15s, each one tackling a different water issue in your home.